Wrapples - Ready to Wrapple

This project marks a lot of firsts. It was the first custom project I pitched on for my department and the first pitch sold where we created the international brand spot to introduce the Wrapples product. Our goal was to break the mold of the typical toy brand spot, which resulted in creating a music video that leans into classic schoolyard games. In addition to the :30 and :15 spots running globally, the music video currently has nearly 5 million YouTube views.